[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.veflex.cz\/lide-premysleji-nad-tim-jake-jidlo-kupuji\/#Article","mainEntityOfPage":"https:\/\/www.veflex.cz\/lide-premysleji-nad-tim-jake-jidlo-kupuji\/","headline":"Lid\u00e9 p\u0159em\u00fd\u0161lej\u00ed nad t\u00edm, jak\u00e9 j\u00eddlo kupuj\u00ed","name":"Lid\u00e9 p\u0159em\u00fd\u0161lej\u00ed nad t\u00edm, jak\u00e9 j\u00eddlo kupuj\u00ed","description":"
 D\u0159\u00edve bylo naprosto b\u011b\u017en\u00e9, \u017ee byla cena kupovan\u00fdch produkt\u016f d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e jejich kvalita. V posledn\u00edch p\u00e1r letech se ov\u0161em \u010cech\u016fm dostalo dost d\u016fkaz\u016f, \u017ee suroviny, kter\u00e9 si d\u00e1v\u00e1me do t\u011bla jsou d\u016fle\u017eit\u00e9. A to nejen jako prost\u0159edek k tomu, abychom nem\u011bli hlad. Kvalita se sice projev\u00ed na va\u0161\u00ed pen\u011b\u017eence, ale tak\u00e9 na zdrav\u00ed. To […]","datePublished":"2019-02-03","dateModified":"2023-05-11","author":{"@type":"Person","@id":"https:\/\/www.veflex.cz\/author\/#Person","name":"","url":"https:\/\/www.veflex.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/670235c08005d2f1b80a3d56a421809661de47ce0289bd1c93d0120f6ef211a4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/670235c08005d2f1b80a3d56a421809661de47ce0289bd1c93d0120f6ef211a4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"veflex.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.veflex.cz\/wp-content\/uploads\/img_a341583_w2415_t1554288918.jpg","url":"https:\/\/www.veflex.cz\/wp-content\/uploads\/img_a341583_w2415_t1554288918.jpg","height":0,"width":0},"url":"https:\/\/www.veflex.cz\/lide-premysleji-nad-tim-jake-jidlo-kupuji\/","about":["N\u00e1kupy"],"wordCount":457,"articleBody":"
 D\u0159\u00edve bylo naprosto b\u011b\u017en\u00e9, \u017ee byla cena kupovan\u00fdch produkt\u016f d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e jejich kvalita. V posledn\u00edch p\u00e1r letech se ov\u0161em \u010cech\u016fm dostalo dost d\u016fkaz\u016f, \u017ee suroviny, kter\u00e9 si d\u00e1v\u00e1me do t\u011bla jsou d\u016fle\u017eit\u00e9. A to nejen jako prost\u0159edek k tomu, abychom nem\u011bli hlad. Kvalita se sice projev\u00ed na va\u0161\u00ed pen\u011b\u017eence, ale tak\u00e9 na zdrav\u00ed. To d\u00e1 rozum. Ale a\u017e te\u010f se podle toho za\u010d\u00edn\u00e1me \u0159\u00eddit.
 
 
 
 Spot\u0159ebitel\u00e9 d\u0159\u00edve uv\u00e1d\u011bli, \u017ee m\u011bs\u00ed\u010dn\u011b zaplat\u00ed za j\u00eddlo do dvou tis\u00edc korun na osobu. Dnes je to mnohem v\u00edce. Podle pr\u016fzkumu spole\u010dnosti KPMG ve spolupr\u00e1ci s agenturou Data Collect se uk\u00e1zalo, \u017ee 46 procent respondent\u016f d\u00e1 p\u0159ednost kvalit\u011b nad cenou potravin. Z\u00fa\u010dastn\u011bn\u00fdch p\u0159itom bylo na 1000 osob, kter\u00e9 maj\u00ed na starost n\u00e1kupy ve sv\u00e9 dom\u00e1cnosti.
 
 
 
 Pen\u00edze u\u017e nejsou to nejd\u016fle\u017eit\u011bj\u0161\u00ed
 
 Zd\u00e1lo by se, \u017ee je dne\u0161n\u00ed spole\u010dnost \u010dist\u011b konzumn\u00ed a nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bc\u00ed jsou pro ni pen\u00edze. Jak se ale ukazuje u j\u00eddla, pit\u00ed a mnoha dal\u0161\u00edch produkt\u016f, tak tomu ji\u017e v\u016fbec nen\u00ed. I p\u0159esto, \u017ee si \u010ce\u0161i neust\u00e1le st\u011b\u017euj\u00ed na n\u00edzk\u00e9 p\u0159\u00edjmy, tak jsou \u010d\u00edm d\u00e1l v\u00edce ochotni investovat vyd\u011blan\u00e9 finance do skute\u010dn\u011b d\u016fle\u017eit\u00fdch v\u011bc\u00ed. A mezi n\u011b potraviny zaru\u010den\u011b pat\u0159\u00ed.
 
 
 
 Krom\u011b dvou z\u00e1kladn\u00edch krit\u00e9ri\u00ed zkoumali se i dal\u0161\u00ed podstatn\u00e9 aspekty n\u00e1kupu. Z v\u00fdzkumu vypl\u00fdv\u00e1, \u017ee slo\u017een\u00ed potravin je pro n\u011bkter\u00e9 lidi nejd\u016fle\u017eit\u011bj\u0161\u00edm \u00fadajem ze v\u0161ech. Cel\u00fdch 17 procent \u00fa\u010dastn\u00edk\u016f pr\u016fzkumu pro tuto informaci hlasovalo. Zem\u011b p\u016fvodu je pot\u00e9 rozhoduj\u00edc\u00ed pro \u0161est procent z\u00e1kazn\u00edk\u016f.
 
 
 
 Jak\u00e1 jsou tedy nejd\u016fle\u017eit\u011bj\u0161\u00ed krit\u00e9ria pro ide\u00e1ln\u00ed n\u00e1kup?
 
 Kvalita (46 %),
 
 cena (28 %),
 
 slo\u017een\u00ed potravin (17 %),
 
 zem\u011b p\u016fvodu (6 %).
 
 
 
 Rozd\u00edly jsou i ve vzd\u011bl\u00e1n\u00ed
 
 Zd\u00e1 se, \u017ee p\u0159i v\u00fdb\u011bru rozhoduje tak\u00e9 vzd\u011bl\u00e1n\u00ed kupuj\u00edc\u00edch. Vysoko\u0161kol\u00e1ci d\u00e1vaj\u00ed p\u0159ednost kvalit\u011b mnohem v\u00edce ne\u017e osoby bez vzd\u011bl\u00e1n\u00ed. M\u016f\u017ee j\u00edt ale tak\u00e9 o souvislost s jejich finan\u010dn\u00ed situac\u00ed. Pokud budeme p\u0159edpokl\u00e1dat, \u017ee m\u00e1 vysoko\u0161kol\u00e1k st\u0159edn\u00edho v\u011bku vy\u0161\u0161\u00ed plat ne\u017e b\u011b\u017en\u00fd d\u011bln\u00edk st\u0159edn\u00edho v\u011bku, tak je rozhodnut\u00ed jasn\u00e9. N\u011bkte\u0159\u00ed lid\u00e9 toti\u017e b\u011bhem nakupov\u00e1n\u00ed nemaj\u00ed na v\u00fdb\u011br. I kdy\u017e by cht\u011bli do po\u0159\u00e1dn\u00e9ho j\u00eddla investovat, ale nemaj\u00ed na to pen\u00edze.
                                                                                                                                                                                                                                                                                                                                                                                         3.3\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Lid\u00e9 p\u0159em\u00fd\u0161lej\u00ed nad t\u00edm, jak\u00e9 j\u00eddlo kupuj\u00ed","item":"https:\/\/www.veflex.cz\/lide-premysleji-nad-tim-jake-jidlo-kupuji\/#breadcrumbitem"}]}]