[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.veflex.cz\/analyza-konkurence-jak-na-ni\/#Article","mainEntityOfPage":"https:\/\/www.veflex.cz\/analyza-konkurence-jak-na-ni\/","headline":"Anal\u00fdza konkurence \u2013 jak na ni\u2026","name":"Anal\u00fdza konkurence \u2013 jak na ni\u2026","description":"Anal\u00fdza konkurence je proces, kter\u00fd nesm\u00ed chyb\u011bt v\u00a0\u017e\u00e1dn\u00e9m podniku. Skl\u00e1d\u00e1 se z\u00a0n\u011bkolika podstatn\u00fdch krok\u016f \u2013 1) Identifikace konkuren\u010dn\u00ed firmy \u2013 v\u00a0prvn\u00ed \u0159ad\u011b je d\u016fle\u017eit\u00e9 identifikovat konkurenci. Nej\u010dast\u011bji se m\u016f\u017eeme setkat s\u00a0odv\u011btvov\u00fdm pojet\u00edm konkurence. Firmy si v\u0161ak mohou konkurovat na z\u00e1klad\u011b tzv. tr\u017en\u00edho pojet\u00ed konkurence, co\u017e znamen\u00e1, \u017ee se zam\u011b\u0159uj\u00ed na uspokojen\u00ed stejn\u00fdch pot\u0159eb z\u00e1kazn\u00edk\u016f. Ud\u011blejte […]","datePublished":"2023-05-11","dateModified":"2023-05-11","author":{"@type":"Person","@id":"https:\/\/www.veflex.cz\/author\/#Person","name":"","url":"https:\/\/www.veflex.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/670235c08005d2f1b80a3d56a421809661de47ce0289bd1c93d0120f6ef211a4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/670235c08005d2f1b80a3d56a421809661de47ce0289bd1c93d0120f6ef211a4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"veflex.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.veflex.cz\/wp-content\/uploads\/img_a305276_w1961_t1516795254.jpg","url":"https:\/\/www.veflex.cz\/wp-content\/uploads\/img_a305276_w1961_t1516795254.jpg","height":0,"width":0},"url":"https:\/\/www.veflex.cz\/analyza-konkurence-jak-na-ni\/","wordCount":386,"articleBody":"Anal\u00fdza konkurence je proces, kter\u00fd nesm\u00ed chyb\u011bt v\u00a0\u017e\u00e1dn\u00e9m podniku. Skl\u00e1d\u00e1 se z\u00a0n\u011bkolika podstatn\u00fdch krok\u016f \u20131) Identifikace konkuren\u010dn\u00ed firmy \u2013 v\u00a0prvn\u00ed \u0159ad\u011b je d\u016fle\u017eit\u00e9 identifikovat konkurenci. Nej\u010dast\u011bji se m\u016f\u017eeme setkat s\u00a0odv\u011btvov\u00fdm pojet\u00edm konkurence. Firmy si v\u0161ak mohou konkurovat na z\u00e1klad\u011b tzv. tr\u017en\u00edho pojet\u00ed konkurence, co\u017e znamen\u00e1, \u017ee se zam\u011b\u0159uj\u00ed na uspokojen\u00ed stejn\u00fdch pot\u0159eb z\u00e1kazn\u00edk\u016f. Ud\u011blejte si proto p\u0159ehled konkurent\u016f ve va\u0161em okol\u00ed, a\u0165 u\u017e z\u00a0hlediska odv\u011btvov\u00e9ho \u010di tr\u017en\u00edho pojet\u00ed.2) Zji\u0161t\u011bn\u00ed c\u00edl\u016f konkurence \u2013 ka\u017ed\u00fd podnik se zam\u011b\u0159uje na n\u011bco jin\u00e9ho. M\u016f\u017ee se jednat o z\u00edsk\u00e1n\u00ed loaj\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, o budov\u00e1n\u00ed zna\u010dky, o z\u00edsk\u00e1n\u00ed co nejv\u011bt\u0161\u00edho tr\u017en\u00edho pod\u00edlu. V\u0161eobecn\u011b v\u0161ak plat\u00ed pravidlo maximalizace zisku, co\u017e znamen\u00e1, \u017ee se ka\u017ed\u00e1 firma na trhu sna\u017e\u00ed dos\u00e1hnout co nejvy\u0161\u0161\u00edho zisku.3) Identifikace strategi\u00ed konkurence \u2013 firmy tvo\u0159\u00ed v\u00a0r\u00e1mci odv\u011btv\u00ed ur\u010dit\u00e9 strategick\u00e9 skupiny. Znamen\u00e1 to, \u017ee sleduj\u00ed stejnou nebo podobnou strategii. Firmy pak na z\u00e1klad\u011b toho m\u016f\u017eeme rozd\u011blit do \u010dty\u0159 skupin \u2013 tr\u017en\u00ed l\u00eddr, vyzyvatel, n\u00e1sledovatel nebo v\u00fdklenk\u00e1\u0159.4) Zhodnocen\u00ed siln\u00fdch a slab\u00fdch str\u00e1nek konkurence \u2013 k\u00a0tomu, abychom mohli siln\u00e9 a slab\u00e9 str\u00e1nky zhodnotit, mus\u00edme m\u00edt o konkurentovi ur\u010dit\u00e9 informace t\u00fdkaj\u00edc\u00ed se zejm\u00e9na jeho podnikatelsk\u00fdch aktivit, velikosti prodeje, dosahovan\u00e9m zisku \u010di n\u00e1vratnosti investic.5) Odhad reakc\u00ed konkurence \u2013 na z\u00e1klad\u011b doposud zji\u0161t\u011bn\u00fdch informac\u00ed lze odhadnou pravd\u011bpodobn\u00e9 kroky konkurenta do budoucna.6) Volba konkurenta \u2013op\u011bt na z\u00e1klad\u011b p\u0159edchoz\u00edch informac\u00ed mus\u00edme doj\u00edt k\u00a0z\u00e1v\u011bru, se kter\u00fdmi firmami povedeme konkuren\u010dn\u00ed boj.D\u00edky proveden\u00ed ve\u0161ker\u00fdch zm\u00edn\u011bn\u00fdch krok\u016f lze konkurenci nejen identifikovat, ale rovn\u011b\u017e i analyzovat. Abychom v\u0161ak konkurenta poznali naprosto dokonale, nen\u00ed na \u0161kodu zakoupit jeho produkty \u010di vyzkou\u0161et nab\u00edzen\u00e9 slu\u017eby. Na z\u00e1klad\u011b toho m\u016f\u017eeme poznat, co d\u011bl\u00e1 konkurence l\u00e9pe a co naopak h\u016f\u0159e. Potom bude snaz\u0161\u00ed se rozhodnout, prost\u0159ednictv\u00edm \u010deho budeme proti konkurenci bojovat.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Anal\u00fdza konkurence \u2013 jak na ni\u2026","item":"https:\/\/www.veflex.cz\/analyza-konkurence-jak-na-ni\/#breadcrumbitem"}]}]